Website traffic allows you to know how your marketing strategy is performing, improve your SEO game, and learn more about your audience. Growing your traffic often translates to higher conversions and customers.
But to enjoy these benefits, you need to know how to drive traffic to your site using the right techniques.
In this article, we’ll explore a few tips that can help you get more website visitors, so you can close more sales.
Double Down on Email Marketing
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Email marketing remains one of the most popular ways of driving conversions. 81% of B2B marketers use email newsletters as their number one content marketing tactic, a recent study shows.
It’s easy to see why email newsletters are very popular. They help create brand awareness, nurture trust with customers, and improve sales. If you want to gain more traffic using the tactic, you have to be more creative. Sending generic emails leads to your messages remaining unopened in your audience’s inboxes.
That said, the pointers below can help you avoid such problems. They can get your email to stand out from the sea of promotional emails your readers receive.
- Make your messages more concise so readers can scan them easily.
- Answer customer queries quickly to build trust.
- Ensure you write mobile-friendly newsletters, given that most users are surfing via phones.
- Make post-purchase messages to thank your customers so that you can get more return visits.
- Create emails tailored to your audience’s needs. Make sure they’re personalized by including names and specific details.
- Ensure you have a functional landing page to avoid losing potential clients.
Create a Publishing Calendar
A major problem with many business owners is timing their blog posts. Lacking a publishing plan can cause you to procrastinate, preventing you from creating content consistently.
Without a game plan, you’re more likely to post content that’s all over the place, and your readers may find it hard to keep track of your blog.
Creating a calendar can help keep your blog in order, ensuring you fulfill your content creation goals. It allows you to bring your article ideas to life and helps increase traffic with valuable, consistent content.
Use platforms such as Asana or Trello to streamline your editorial workflow. They provide features that boost your productivity, so you can steadily meet your audience’s content needs.
An easy way to avoid the hassle of creating new, long blog posts is to republish old ones. This is an effective tactic that savvy blog owners have been using for years. In fact, according to HubSpot, leveraging the strategy can grow your organic traffic by 106%.
Don’t just let your old content sit around. Re-energize it by adding more images, statistics, and updates. Not only will you squeeze more miles out of your old posts, but you’ll also get them to rank even higher.
Do Thorough Competitor Research
Your competitors’ sites are a goldmine for content ideas. You can fill out your publishing calendar by researching what your competitors are writing about. Finding out what makes their articles rank can allow you to catch up to them.
Web scraping makes it easier to discover the keywords other sites are using to rank higher than you. It gives you insights into their techniques, so you can use them, too.
A little-known way of getting the most of your content scraping is using rotating proxies. Combining a scraper with rotating proxies enables you to send tons of requests at the same time, making information gathering much easier.
Optimize Your GMB Profile
According to Joel House Search Media, users looking for local businesses make a purchase 28% of the time. Improving your local SEO, should, therefore, be a top priority. Optimize your Google Business listing to take advantage of local searchers. This way, you’ll be more likely to appear in Google searches, getting more exposure.
The following tips can give you an edge over other GMB profiles:
- Complete the contact fields, ensuring they match your site
- Try to accumulate lots of 5-star customer reviews
- Choose a relevant category and add at least two sub-categories
- Include many images and upload a business logo
- Regularly share updates with Google’s new posts functionality
Help Quora Users
When it comes to gaining more visibility, a lot of web owners don’t leverage Quora in their marketing strategy. The platform can benefit you if you’re looking for a cost-efficient way of attracting more niche visitors.
To gain success with Quora, try to be as helpful as possible. Make sure your answers are detailed, giving comprehensive tips on topics you know well. Aim for quora answers that are at least 200 words in length, so you can provide all the valuable information. If possible attach a few screenshots.
Your input needs to be unique. Before answering, check the previous answers to avoid rehashing what other users have already said. If you don’t have anything new to suggest, look for other questions.
Even though it may be tempting to leave as many answers as possible, avoid spamming users’ questions. You risk getting kicked out of the platform, and you’ll fail to drive much traffic to your website.
Leverage Video Marketing
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The increasing popularity of smartphones has led to a boom in video marketing. More than 75% of all video plays are on mobile devices. Better yet, 97% of users watching these videos on smartphones share them with friends, according to a recent study. These statistics show that you can go viral if you create valuable video content for the right consumers.
Here are a few tips you can follow when producing business videos:
- Aim to teach your readers something they don’t know already.
- Show that you’re skilled in your niche. “Before” and ‘after’’ videos can help you show expertise.
- If you’re selling a product, explain to users how to use it.
- When organizing events, make sure you invite users through the video.
- Introduce your team members to your audience, so they can trust your brand more.
The traffic-boosting tips we’ve mentioned above can help your brand stand out, generate more sales, and increase profit. Fortunately, they aren’t too hard to implement. So you can start seeing results without too much marketing effort.