Growing a small business takes a lot of sweat, hard work, and sleepless nights. When you have your own business you have multiple options to increase your profits. Because that’s what everyone wants.
Here are 7 strategies you can use to grow your business.
1. Increase Your Leads
You can grow your business by increasing the number of qualified leads. The process that you use to attract interested prospects to your business.
If five out of 10 prospects end up buying from you and you can increase the number of people coming in from 10 to 15, you will increase profits by 50 percent.
2. Turn Prospects Into Buyers
You can develop your business by increasing the number of prospects you convert to buyers. This is the measure of the effectiveness of your sales efforts.
If you can increase your conversion rate from one out of 10 to two out of 10, you can double your sales and increase profits.
Improving your ability to sell and convert interested prospects into paying customers is one of the most important things you can do.
And there is no replacement for ongoing sales training, both for you and for every single person who speaks to customers, either in person or on the phone.
3. Identify Your Challenges
Look at the key areas in your sales process and seek ways to improve a little bit in each area. A small improvement in each key area can lead to an enormous improvement in overall sales results.
Staying motivated to achieve those sales goals can be challenging, but is vital to developing your business. Your problem-solving ability is a key determinant of how much you can accomplish with your business.
4. Increase Sales
Grow your business by increasing the number of individual sales that you make to each customer that you acquire.
By increasing the frequency of purchase by 10 percent, you increase your sales and increase profits by the same percentage.
What are some things that you could do to get your customers to buy more from you and to buy more frequently?
The size of the sale and the profit that you earn from each impacts your profit margin. You should be continually looking for ways to up-sell each customer so that he or she buys more each time.
5. Grow Your Profit Margin
Profit margin is the gross profit that you make from the sale of each product or service. By continually seeking ways to raise the price or lower the cost of your product or service, without decreasing the quality, you can increase profits per sale.
Every dollar you raise a price, if you hold costs constant, flows straight to the bottom line as profit.
Every dollar you reduce expenses, if you hold sales and revenues constant, also goes straight to the bottom line as net profit.
6. Spend Smart
Sixth, you can lower your cost of acquiring a customer. This means lowing the amount that you pay to gain each paying customer.
Continually seek creative and innovative ways to improve your advertising and promotions so that it will cost you less to buy each customer. This can impact and increase profits of your business dramatically.
7. Remember Customer Referrals
Think of ways to increase customer referrals. Referrals become potential prospects as the result of current customers recommending your business or service.
Developing one or more proven referral systems for your business can have an inordinate impact on your sales and your business.
Word of mouth is an essential tool for any type of business and should not be looked over.
When you practice continuous improvement in all of these areas in your business you will make more money, increase profit, and build your business, contributing to your future financial success!
What are your goals to grow your business? Let me know in the comments below and I will be sure to follow up with you.
About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter, Facebook, Pinterest, Linkedin and Youtube.